Connect with us

Music

Niral Desai’s “Pyaar” Goes Viral On TikTok

Published

on

Niral Desai’s goes viral after TikTok pulls UMG deal Niral Desai, an independent artist, has catapulted into the limelight following Universal Music Group’s (UMG) decision to pull its vast music catalog from TikTok. This move by UMG has inadvertently opened the floodgates for independent artists to shine, and Desai immediately saw the results of it. Last week, Desai’s song “Pyaar,” a unique blend of Bollywood pop with Hindi undertones and an American music tempo, went viral on TikTok. This sped-up version of his song amassed an impressive 5 million views, with over 1400 TikTok users incorporating it into their content. The song’s catchy beat and cross-cultural appeal have made it a favorite among TikTok users, highlighting the platform’s power to elevate music from across the globe to viral status.

UMG’s decision to remove its music from TikTok has sparked a significant shift in the platform’s musical landscape. With the absence of tracks from some of the biggest names in the industry, there’s been a noticeable void. However, this has created an unprecedented opportunity for independent artists like Desai to get their music heard by a global audience. The platform, known for its role in the virality of songs and artists, is proving to be a fertile ground for those outside the traditional music label system. The success of “Pyaar” on TikTok underscores a broader trend where independent music finds a more level playing field on social media platforms. Without the backing of major labels, these artists often face challenges in getting their music heard.

However, TikTok’s algorithm, which favors user engagement over industry promotion, allows for organic growth and discovery. This democratization of music promotion is enabling talents like Desai to break through the noise. As TikTok continues to be a pivotal platform for music discovery, the absence of UMG’s catalog is likely to encourage more independent artists to utilize the platform for exposure. This shift could lead to a more diverse and vibrant music ecosystem on TikTok, where a wider variety of musical genres and artists can gain recognition and success. Moreover, the virality of songs like “Pyaar” recently shows that we will get a new palette of music. Alongside also shedding a light on newer creators and musicians .

Advertisement
Comments

Albums

Skanks The Rap Martyr & GStats Hard Bars Take On ‘Martin & Malcolm’ In New Tribute Album

Published

on

Skanks The Rap Martyr and GStats Hard Bars announce the release of their tribute album ‘Martin & Malcolm.’ The 13-track project is presented by Anarchy Records and Bankai Fam. It comes with an elite selection of features including Ruste Juxx a.k.a Nat Turner, Big A.V a.k.a Father Divine, Low Banga a.k.a Huey P & D-Strong a.k.a Che Guevara, Milez Grimez a.k.a JFK & Shatike a.k.a Marcus Garvey, Supreme J.A.H a.k.a Allah The Father, Kenyattah Black aka Noble Drew Ali, Bazzo The Great a.k.a H. Rap Brown & Sunez a.k.a Pedro Albizu Campos, Poison Pen a.k.a Bumpy Johnson & Tone Spliff a.k.a Sam Giancanna, and SMACCZ a.k.a Muhammad Ali.

All features take on aliases as past leaders while Skanks and GStats portray Martin and Malcolm. They show off a unique, unmatched lyrical wit sure to leave a lasting impression. Stream the project and connect below.

https://skankstherapmartyr1.bandcamp.com/album/martin-malcolm

Connect
https://www.instagram.com/flowfessional/?hl=en
Skankstherapmartyr (bandzoogle.com)

Continue Reading

Music

(Video) MUMU FRESH – “MY WHY” @maimounayoussef

Published

on

Grammy-nominated Washington, D.C.-based singer/songwriter/emcee Mumu Fresh presents her new single “My Why”. Produced by Carvin Haggins and Johhny Smith, “My Why” will appear on The Healing, Mumu’s forthcoming album which will also feature contributions from DJ Jazzy Jeff, Nile Hargrove, 14KT, Daniel Crawford, Vidal Davis, DJ Dummy and more. Mumu has collaborated with Lil Wayne & Tech N9ne (stream “Too Good”), Busta Rhymes, Salaam Remi & Black Thought of The Roots (watch the music video for “No Peace”) and Common (watch Mumu Fresh and Common perform “I Used To Love H.E.R.” live) and Tobi Nwigwe (watch the music video for “Tundah Fiyah”). Mumu has performed on two separate NPR Tiny Desk concerts (watch Mumu Fresh featuring Black Thought of The Roots & DJ Dummy on NPR’s Tiny Desk) and has performed worldwide at events like the Essence Music Festival, Montreux Switzerland’s Jazz Festival and Dubai’s Sole Fest DBX. “State of Emergency” marks another chapter in a career of self-described “art activism” for the Baltimore native who has performed and given lectures within the US prison system, The Congressional Black Caucus, I.M.A.N. Central in Chicago & Atlanta, The W. K. Kellogg Foundation, Ford Foundation and The Indigenous People’s Movement. Mumu is co-creator of the Recording Academy’s “Best Song For Social Change” trustee award which went live in 2023 at the 66th GRAMMY awards show and was presented by The First Lady, Jill Biden. The winner of Indigenous Music, Washington Area Music (WAMMIE) and Urban World Music Video awards, Mumu has served as Musical and Cultural Ambassador for the US State Department, Ambassador of The Black Music Collective and is a former elected governor of the DC chapter of The Recording Academy. Mumu describes “My Why” as “a tribute to that person(s), place, or thing in your life that is your “WHY”. Your reason not to give up. Your reason to keep trying and to push a little harder than you thought you could. You why reminds you of what you’re made of and brings out the best in you.” The Healing drops April 19.

Continue Reading

Music

Santa Sallet X Nemizzo (MSP) – “Big Hands”

Published

on

DMV-based rapper/producer Santa Sallet and France-based producer Nemizzo are MSP, presenting their new single “Big Hands”. Sallet has been busy showcasing his brand of East Coast braggadocious rap across a slew of recent singles like “Camouflage” (watch on Youtube), “I Get Money” (watch on Youtube), “Championship Ring” (watch on Youtube) and “Chinese Funk” (watch on Youtube) in preparation for the release of Plutography, Sallet’s forthcoming album which blends salsa beats, southern trap, and eastern jazz with classic and conventional rap samples, reflecting Sallet’s international upbringing across South Africa, Dominica and the US. Sallet is planning a series of full-length releases, among them C.R.E.A.M. which recounts his journey from broke to financially free, and Women and R.A.P. which describe his pursuit of success in relationships and the music industry respectively. “This is the song that really started MSP Tunes,” Santa says. “Nemizzo had laid down his verse and I was like, let me try something on this and I just talked about what I knew. What I think is funny, the outro is actually me recording a bunch of potential beat tags. There was a miscommunication and Nemizzo extended the beat and made it the outro. I like it though lol.” Check out Santa Sallet merch here.

Continue Reading

Trending

*