Nas INVESTS Six-Figures In MASS APPEAL Magazine RE-LAUNCH
Rapper Nas is expanding his empire, adding the re-launch of MASS APPEAL Magazine to his listing of ownings. See why Nas decided to invest in the re-launch and what it holds for his future inside….
Fans of the original Mass Appeal Magazine, a graffiti magazine founded in 1996, get excited. The magazine will be rebooted with Nas (shown above on its 2002 cover) as its Associate Publisher.
The rapper spoke to FORBES recently about his new acquisition, explaining that he was disappointed with the lack of options available to readers interested in hip hop culture.
“Mass Appeal has a legacy and respect. It already has a foundation … I just feel like I can add on because I can lend my kind of cultural expertise and my professional acumen, and develop the business.” He added, "They invested into the culture … I saw their vision for what they planned and I thought I could add value across the board."
After a five-year hiatus, the magazine’s re-launch as a quarterly print product with web, video , monthly event components, is thanks to a hefty six-figure investment from the Life Is Good rapper.
While other rap moguls like Jay-Z, Diddy and 50 Cent each began exploring big business opportunities early in their careers, Nas explained his late start saying,
“I knew that this was down the road,” he says. “I didn’t care to interrupt me being a creative musical artist … I said I’ll be more of a businessman down the road. I’m down the road now.”
As a far as getting any criticism from the magazine about his own contributions to hip hop, Nas is letting his editorial board off the hook saying,
“If that happens, I don’t want to see it until it’s out,” he says. “I won’t get involved with that at all … I won’t touch anything, they’re free to say whatever they want. They can say I’m a psychopath, they can say I’m a sweetheart … as long as it’s from their honest opinion, that’s all that matters to me.”
Congrats to Nas! Glad he’s working on business moves outside that rap life.
BONUS:
TV personalities Robin Roberts and Michael Strahan appear on separate covers of The Hollywood Reporter’s third annual list of the 35 Most Powerful People in Media. The list covers the folks at the forefront of the media whose decisions, tastes and words drive and influence pop culture and the national agenda at large. Nice!
Watch footage from BTS of the shoot here:
Not everyone can be a winner. Detroit native and hip-hop sensation 42 Dugg is back with a fiery new single, Win Wit Us. The track, a precursor to his highly anticipated album 4eva Us, Neva Them, showcases Dugg’s signature style and lyrical prowess. In the brand new single, produced by FLEXONTHEBEAT, TyMaz, and Marshak, Dugg calls out those who try to ride his wave without putting in the work, cementing his stance in the rap game. The release is accompanied by an official music video directed by Counter Point, where Dugg and his crew dominate the streets and clubs of Detroit, visually reinforcing his message of loyalty and resilience. Dugg raps in the hard-hitting track:
All of sudden they wanna win wit us / But ain’t spin with us.
Dugg previously teased this new era of his music with a trailer featuring Hill Harper, further building anticipation among his fans. “Win Wit Us” follows a series of recent hits including Wock N Red, SpinDatBac, and Go Again. Earlier this year, Dugg made a triumphant return to the stage with a sold-out “Welcome Home” show at Detroit’s Little Caesars Arena, featuring appearances by superstars like Meek Mill, Yo Gotti, Lil Baby, and more. Notably, the event saw Dugg unite Detroit’s rival hip-hop factions, Doughboyz Cashout and Team Eastside, in a historic move to end the city’s East-West beef. Fans can expect even more groundbreaking music from Dugg as he gears up for his upcoming album. Don’t miss out on the latest single available for streaming here and watch the music video below. Link up with 42 Dugg on Twitter, Instagram, and YouTube.
Indianapolis’ own Reckless Rhymacide has just released his latest track, “It’s Yo Birthday,” produced by the renowned Whodunit Beats. This fresh spin on the classic “Happy Birthday” song brings a catchy vibe, making it a perfect fit for nightclub atmospheres and adult birthday parties. With its catchy beats and modern twist, the track is set to become a staple for birthday celebrations everywhere, offering a new, exciting way to mark the occasion.
Reckless Rhymacide’s “It’s Yo Birthday” showcases his unique flair for blending contemporary sounds with familiar themes, ensuring the song resonates with a wide audience. Whodunit Beats’ production enhances the track with deep, rhythmic basslines and sleek instrumentation, creating an immersive experience that draws listeners in. As the song gains traction, it’s poised to redefine how birthdays are celebrated, combining tradition with a fresh, energetic sound that captures the essence of today’s music scene.
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