Did SheaMoisture Change Their Formula? (Updates)
**Response from SheaMoisture after the jump**
CN commenter, Tinycurls, straight up #Matlocked the situation, so I headed over to BootsUK to check it out. I grabbed the only SheaMoisture product in my arsenal (Coconut Hibiscus Curl and Style Milk) and compared the ingredients on my bottle to the ingredients on the site (click image to enlarge):
Original Article– 11/24/2015
vs
SheaMoisture Curl Enhancing Smoothie?
So, when I heard that SheaMoisture Curl Enhancing Smoothie was now being sold in a family size jar, I knew that was the size I needed-because my hair loves it. I went to Walmart and purchased the family size and immediately knew something was amiss when I opened it. It had the consistency of the Curl and Style Milk (Huh!? What!?), it was runny, not thick and creamy. I assumed something was wrong with it and no way was I putting it on my hair. I took it back to the store because I was sure it was a bad batch-I mean it just had to be. To my surprise and chagrin all of the family sizes on Walmart’s shelf had the same consistency when I shook the jar.
Read On!>>>
I was absolutely confused, so I compared the ingredient labels on the regular and family sizes. The ingredients were exactly the same and in the same order. But clearly it’s not the same product. I can only assume the ratio of water to the remaining ingredients has changed. But there was nothing saying new formula on the container.
What is a girl to do?! SheaMoisture is playing with my emotions. I was sure I was getting four more ounces of thick and creamy goodness for my hair for only one dollar more, but nope!
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Lastly, re: the US v. UK labels…with our entry into new global markets, we continue to innovate with the utmost quality, performance and naturals compliance possible. As we service our community in the EU, we are taking that same approach – using the same culturally authentic ingredients. However, unique climatic conditions, need states and European Union registration guidelines that exist across the pond (and which differ from U.S. FDA guidelines) require that we make some tweaks to be mindful of these regulations/considerations, while also ensuring that we are delivering the efficacious products our community deserves and expects. So, while we love #Matlock, there is no mystery here. Different countries. Different local considerations. Same ingredients. Same efficacy and impact. As we approach 25 years of doing what we love for the community we love, our family will continue our proud tradition of making the highest-quality products possible with natural, certified organic and ethically sourced ingredients and doing what we do best – serving our SheaFam with only the best…wherever they are.”
From your comments below, it is clear that some consumers feel that their experiences with SheaMoisture products have changed.
Now that we’ve heard back from the brand, what say you?
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