Producer The ATG Presents “Paranoid” Feat. Omar Gooding, GV Prakash, and Sa-Roc
Producer The ATG Presents “Paranoid” Feat. Omar Gooding, GV Prakash, and Sa-Roc
Nature has its own production. There’s a musical orchestration taking place within our bodies: It’s the pulsating rhythm of the blood flow, and the kick and the snare of the heartbeat. It’s the energy, cohesion, sequence, vibe, and mix that intertwines with our souls. It’s the melody, cadence, and eurhythmics embedded in our DNA. Emerging super producer Ashwin Ganesan, professionally known as The ATG, is the personification of music. Hearing a beat by The ATG for the first time is like a borderline outer body experience. His production is cinematic and colossal. He creates musical murals with his tracks. The eclectic virtuoso approaches every note with fearless class.
The ATG is a certified diamond in a music world full of Cubic Zirconia creators. This music maestro orchestrates cinematic soundscapes and sonic impulses that move the crowd. Music industry insiders are describing The ATG’s production as captivating, dynamic and spellbinding. Equally important, The ATG is abstract and enigmatic with an unquenchable appetite for cutting edge sounds. He is like a scientist when he gets into his studio, which he refers to as his lab. He creates, shapes and molds the music into his vision. When he works with artists, he coaches them to intertwine their soul with the beat so that their voice acts as a second instrument on the track. The ATG cites Dr. Dre, Mozart, and Hans Zimmer as some of his musical inspirations. His production style is cutting edge and versatile.
The ATG is a musical chameleon. He is most notable for his exuberant, richly orchestrated, fusion of contemporary Hip Hop, Funk and film score verve with a touch of classical music. The ATG has a bachelor’s degree in biological sciences. Moreover, he taught himself audio engineering and he has become a master at creating top notch mixes. The ATG’s notable production credits include “Entourage” with Indian Classical vocalist Leslee Lewis and Omar Gooding, Devil’s Night “Dawn of the Nain Rouge,” “Strong Enough” from Swifty McVay of D12, and “You Are Not Alone” from the film AM RADIO featuring actor/rapper/singer Omar Gooding singing on the song.
Music is an outburst of the soul. Music is what “Feelings” sound like. It has the ability to convey that which cannot be expressed. Music is the universal language and The ATG speaks it well. His willingness to experiment and think outside of the box gives him an advantage over his peers. His production prowess and relentless work ethic put him in a league of his own. The ATG is confident that he has the necessary skills, ambition and perseverance to achieve his goal of making his brand one of the most recognized production companies in the entertainment industry. He is riding high with his current hit single entitled “Paranoid” featuring GV Prakash, Omar Gooding and Sa-Roc. The track is explosive, and it was deftly produced by The ATG. The song is receiving kudos from commercial DJ’s across the nation.
Written by Jesse Atkinson, CEO of Urban Threshold
The ATG Twitter: https://twitter.com/TheOneATG
The ATG Instagram: https://www.instagram.com/theoneatg/
Look no further for a spiritual break through. Olatuja is composed of the dynamic collaboration between bassist/composer Michael Olatuja and vocalist Alicia Olatuja. With the help of Whirlwind Recordings they present their exhilarating new single, Royalty. This bop combines vibrant orchestral arrangements with grooving Afrobeats and blazing melodies, creating a uniquely immersive experience that celebrates self-empowerment and inspiration. Drawing from the rich heritage of West African music and melding it with gospel and jazz influences, “Royalty” offers a mesmerizing blend of Yoruba and English, delivering a message that resonates with audiences worldwide. Alicia says:
‘Royalty’ merges musical ideals to create a new sound: Cinematic Afrobeats. “It is an anthem of empowerment, celebration, dance, and remembering who you really are!
Olatuja’s upcoming album, also titled Olatuja, is set to release on Friday, May 31. Fans can anticipate a musical journey that seamlessly blends diverse influences and experiences. The album features an array of talented musicians, including drummers Obed Calvaire and Joshua Keitt, guitarist Femi Temowo, and GRAMMY® Award-nominated pianist Christian Sands, among others. Through their collective artistry, Olatuja aims to inspire joy, trust, and honest communication, inviting audiences to join them on a transformative musical adventure. Listen to soul-stirring melodies below and pre-order their upcoming album here.
Dive into the emotional depth of BJRNCK‘s latest single and video release for Expresso Martini. As BJRNCK sings about the raw realities of dating and the aftermath of heated arguments with loved ones, her gentle yet powerful vocals, weaves a tale of vulnerability and resilience. Born and raised in the dynamic city of Los Angeles and nurtured by the diverse tapestry of Chicago, BJRNCK’s music is a fusion of rich experiences and unapologetic authenticity. BJRNCK’s brand new single and video offers a captivating glimpse into her artistry, exploring themes of love, conflict, and self-discovery. Media connections spoke on the artists record saying:
The single embodies BJRNCK’s gentle vocals that deliver a powerful and relatable ballad.
BJRNCK’s ability to infuse her music with genuine emotion and authenticity has garnered her recognition in the industry. Leading to her feature in Future and Metro Boomin‘s music video for Drink N Dance and to her Billboard 100 chart placement with Omarion‘s single Taking Off. BJRNCK’s journey is one of collaboration and evolution, with notable partnerships with industry heavyweights like London On Da Track, LA Reid, and Babyface. Her fearless demeanor and edgy vibe resonate in every note and social media post, earning her the admiration of a growing fan base. As she continues to pave her way in the music scene, BJRNCK remains committed to empowering women through her vulnerable yet relatable lyrics and captivating melodies. Stream below, and connect with BJRNCK on Instagram, Facebook, Twitter, and YouTube.
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