Amschel – Die
Veteran producer Amschel breathes new life into Trap Soul and Trap Music
We all want to leave something behind. We want a legacy, something that endures beyond us. We yearn to create something that will last. From the time Amschel (AKA “Kon”) discovered music, he knew exactly what he wanted his legacy to be. Amschel’s passion for rhythm began when he developed an interest in percussion. “I’ve been in a band since the second grade,” said Amschel, “and I started playing drums in high school.”
Amschel established his own record label, Woo Records, and officially began his production career in 2001. “There was a relative of mine who would cry ‘woo,’” Amschel explained. “That stuck with me, so I wanted to call the label that.” In his production style, Amschel is a zealous devotee of Reggaeton, Trap, and Trap Soul music. Or as Amschel himself put it, “I am the original founder of Trap and Trap Soul Music.”
Amschel’s previous work includes producing early tracks for Chris Brown. “I was there when he [Brown] and T-Pain signed their deals with Jive Records.” Amschel said he has also written and produced for artists like Jagged Edge, The Weeknd, Trey Songz, Bryson Tiller, and Lil Baby. “I first met The Weeknd at Lancaster City College in 2012,” Amschel remembered. “That’s before he blew up.”
But Amschel’s artistic repertoire isn’t just limited to the recording console. “When you listen to those background vocals on some of H.E.R.’s tracks,” Amschel recalled, “that’s me singing those background vocals.” Spotify users can find a complete list of Amschel’s discography via the “Amschel’s Hits” playlist.
His latest track, “Die,” features FRVR Friday on vocals. “Die” is a Trap Soul fan’s fantasy made into reality. It has a mellow, dreamy air that sets the listener at ease while FRVR Friday and Amschel provide somber, echo-laden verses. Toward the end of the song, attentive listeners will notice a subtle sample from the classic 80s film The Goonies. “I put it in there because it says, ‘die,’” Amschel said.
“Die” is the beginning of a new era for Amschel’s career. FRVR Friday also lent his vocal musings to an additional Amschel-produced song called, “My Way.” PARTYNEXTDOOR, IV Music, MIKExAngel and JSOUL will also be involved in his upcoming projects. Amschel said he has tracks in the works featuring the likes of Jacquees, Trey Songz, YNDR, Mikey100k, KREW$, AlmtyCeez. Furthermore, he is always seeking artists to work with. Whether they are rising stars or veteran acts, Amschel is interested. “I’m currently looking for artists to work with,” said Amschel. “I have a ton of beats.
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“Die” will be available across all streaming platforms on Feb 11.
“Die” Spotify Pre-Save Link
https://distrokid.com/hyperfollow/amschel/die-frvr-friday
Stream Amschel’s music, or follow him on social media, here:
https://www.facebook.com/realamschel
https://www.instagram.com/realamschel/
https://www.youtube.com/channel/UC-QG-_vl70qRorB1tbAC6Mg
https://open.spotify.com/artist/73clAYTonlqaLwpN8qDNwv?si=VAE7ypwtQDyGf-qY6Pca0Q
Not everyone can be a winner. Detroit native and hip-hop sensation 42 Dugg is back with a fiery new single, Win Wit Us. The track, a precursor to his highly anticipated album 4eva Us, Neva Them, showcases Dugg’s signature style and lyrical prowess. In the brand new single, produced by FLEXONTHEBEAT, TyMaz, and Marshak, Dugg calls out those who try to ride his wave without putting in the work, cementing his stance in the rap game. The release is accompanied by an official music video directed by Counter Point, where Dugg and his crew dominate the streets and clubs of Detroit, visually reinforcing his message of loyalty and resilience. Dugg raps in the hard-hitting track:
All of sudden they wanna win wit us / But ain’t spin with us.
Dugg previously teased this new era of his music with a trailer featuring Hill Harper, further building anticipation among his fans. “Win Wit Us” follows a series of recent hits including Wock N Red, SpinDatBac, and Go Again. Earlier this year, Dugg made a triumphant return to the stage with a sold-out “Welcome Home” show at Detroit’s Little Caesars Arena, featuring appearances by superstars like Meek Mill, Yo Gotti, Lil Baby, and more. Notably, the event saw Dugg unite Detroit’s rival hip-hop factions, Doughboyz Cashout and Team Eastside, in a historic move to end the city’s East-West beef. Fans can expect even more groundbreaking music from Dugg as he gears up for his upcoming album. Don’t miss out on the latest single available for streaming here and watch the music video below. Link up with 42 Dugg on Twitter, Instagram, and YouTube.
Indianapolis’ own Reckless Rhymacide has just released his latest track, “It’s Yo Birthday,” produced by the renowned Whodunit Beats. This fresh spin on the classic “Happy Birthday” song brings a catchy vibe, making it a perfect fit for nightclub atmospheres and adult birthday parties. With its catchy beats and modern twist, the track is set to become a staple for birthday celebrations everywhere, offering a new, exciting way to mark the occasion.
Reckless Rhymacide’s “It’s Yo Birthday” showcases his unique flair for blending contemporary sounds with familiar themes, ensuring the song resonates with a wide audience. Whodunit Beats’ production enhances the track with deep, rhythmic basslines and sleek instrumentation, creating an immersive experience that draws listeners in. As the song gains traction, it’s poised to redefine how birthdays are celebrated, combining tradition with a fresh, energetic sound that captures the essence of today’s music scene.
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