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Viic Flair & DaBaby – “Heartless”

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Victor Register aka ViiC FlaiR is from a small town in North Carolina, famous for football, Clinton, NC about an hour away from Raleigh, North Carolina’s capital and second-largest city.

When ViiC was born in the struggle, he and his mom lived with his Aunt Doris Ann and then when he was about 3 they moved in with his Uncle Paul in an area called “Da Loop”. Never knowing is dad past the age of 3 his family consists of his mom, his little sister and his little brother.

ViiC’s family was full of athletes and hustlers, especially sports however they grow up was tough just like a lot of people in “Da Loop”, not having a lot of things that you would want as a child.

ViiC started rapping in elementary school listening to a little bit of everything but drawn to Bow Wow, Romeo and especially Nelly (Murphy Lee / St. Lunatic) because they had all the ladies. Coming up in a small town rapping and music was mostly for fun as there was nothing else to get into except trouble. ViiC and his family and friends always had a close bond, always stuck together getting into everything a small town can offer both good and bad.

After losing close friend J Smith, ViiC started taking his music seriously and started investing in himself. Growing up ViiC did not have a favorite artist, over the years Nipsey Hussle became one of his main sources of inspiration.

ViiC FlaiR is a talented songwriter, he designs songs and tells stories that are relatable to everyone. Party songs like “How I’m Feeling”, to personal songs like Trenches fill his catalog and have an effect on everyone who listens. ViiC can also match up with best on songs like “Heartless” feat. Interscope’s Chart Topper Da Baby & “Go” feat. Atlantic Record’s 83 Babies.

It is challenging to describe ViiC’s style of music, ViiC states:

“When I was in high school I was listening to artists like Fab, Jadakiss, Styles P, Big Sean, Drake so you may hear a bit of all of them in my music. Overall, it’s just a vibe, I’m big on Vibes, VIBES Don’t Lie!”

https://open.spotify.com/track/1Hw37jV6OQSu4dwaQfDKXJ?si=UkN6cy1XS3C0am7Zaad0Dw

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Producer Richpockets Presents “HipHop Made” Ft. Ras Kass (Single)

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Richpockets announces the release of his new single “HipHop Made” featuring Hip Hop vet Ras Kass. The record serves as a tribute to the essence of Hip Hop. Listeners will grip onto a supreme blend of raw lyricism and infectious rhymes. Richpockets’ arrangements set the stage for Ras Kass to deliver an emotive performance fueled by his signature razor-sharp wit. The record exudes themes of resilience, authenticity, and the power to keep Hip Hop in the forefront of music. Stream “HipHop Made” and connect below.

HipHop Made on preferred platforms – https://songwhip.com/richpockets/hiphop-made

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(Lyric Video) Cleva Music (@MusicCleva) – “Steppa Dreams”

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Prepare to be blown away by Cleva Music/C.M’s latest hit, “Steppa Dreams.” With an astounding 4 million streams in just one week across all platforms, this track is setting the industry on fire. CM’s confident assertion, “People feel my shit,” reflects the undeniable connection he has with his audience. His distinctive sound and infectious lyrics have garnered him global attention, establishing him as a frontrunner in the music scene. With each release, CM pushes the boundaries of creativity, redefining what it means to be a true artist. His unwavering dedication and passion shine through in every note, leaving fans eager for more. As “Steppa Dreams” continues to soar, it’s clear that this rising star is destined for greatness, and the world eagerly awaits his next move.

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DeeYounginn Releases New Visual “Right Now”

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Fast-rising Charlotte recording artist DeeYounginn makes 2024 his moment and it starts with his latest single, “Right Now.”

In the latest visual, he cruises the streets in a foreign rapping about his undeniable impact, living a lavish lifestyle, and more. After gaining popularity with previous hits, the latest release is the perfect origin point for newfound fans as DeeYounginn rises to the moment as one of the year’s hottest new stars in modern hip-hop.

“Right Now” sets up the rising star’s upcoming album arriving in 2024. Check out the new video below, and, afterward, follow the rising star on social media for daily updates and more.

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