LOCH – New Artist Alert !! ( Church Music Video )
Biography
Born Arthur Thompson in Detroit, MI., Loch is a one man hip-Hop phenomenon who is ready bring back the essence of true Hip-Hop. Coming straight out of the trenches of Detroit (8 Mile) Loch took his unique style and original flow and is now putting his game down in new Mo-town Atlanta, GA. Despite his flair for dramatic overreaching, or perhaps because of it, Loch is well on his way into becoming one of the countries biggest artist. This Emcee is a perfect product combination of Midwestern Roots meeting a Dirty South swing. Imagine for a moment intertwining the creative influence of OutKast matched with the battling techniques of Eminem or Rakim with a touch of consciousness like Nas combined. You put all these elements together and what you’ll get is one bad ass rap phenom named Loch. He is an actual Emcee who is ready to single handedly take back the rap game. Loch who is a dedicated soldier of the rap game is continuously changing his style and is always raising the bar. Over the years, Loch went from being a young street hustler to a boastful gangsta to a self-proclaimed rap poet.
Starting off working the music scene in the underground market Loch has branded his name and started building his rep throughout the world. You can easily find him onAllhiphop.com or onYoutube.com/lochofmceo bustin weekly freestlyes for his adoring, supportive fans. Loch has already locked down major music markets such as; New York, LA,Atlanta, Virginia, Colorado, Texas and the Carolinas.The Detroit native got his first real taste of the music business came when he was a member of a rap crew called “BAD BLOOD”, he was the second part of a two man situation which consisted of Thirst and Loch.They took over the ATL with their weekly freestyles on Hot107.9 for years and worked with Coco brother and the Home Team also on Hot 107.9.The single Uh Uh Uh was a underground hit getting rotation along with many other songs.There was also another group called S.D.K.feat Pros and Cons(Doom and PZ Raw),Polite aka PG The Great,Jay Wreck,and Bo Thirst
When asked about inspirations Loch stated, “My love and respect for the Hip-hop culture has always inspired me to go out and communicate with the people. My fans and everyday people are what motivate me to write good music for the world to listen to and love.”
Loch has appeared on several mixtape projects and has performed in front of thousands of people at major arenas and concert halls. Loch credits pioneers of Hip-Hop’s past and present for paving the way and opening doors him to do what he loves. His last mixtape project “The last Flip, “ which is a far cry from some of his previous underground projects because this go round Loch turned up the heat past 1000 Degrees. The Last Flip is a collaboration with DJ Rip and it features singles “Hustlers Prayer,“ “Weirdest Weirdo” and “Lumber Up” all of which have videos and great followings.He also released The Social Network mixtape and The Final Front street album and is releasing The Afro American Horror Story mixtape hosted by DJ Doo Wop and the Afro American Psycho project.He has a DVD he also released a DVD called Loch:Hip Hop Sucks http://www.youtube.com/watch?v=mYPXJpj-ENc&feature=player_embedded For more information on Loch check his sites; http://youtube.com/lochmceo http://reverbnation.com/loch http://myspace.com/loch121or request him on twitter @Loch121.
Website: http://loch121.wix.com/loch
Music Videos: Loch Drake Started from the Bottom Freestyle:http://youtu.be/TMmOpNbb2J8
Loch – Swimming Pools(Drank) freestyle. Dir. by @SnakezSantiagohttp://bit.ly/10DtKmu
like my FB fan page http://www.facebook.com/pages/LOCH/124688030880883?ref=ts&fref=ts
Prepare to be blown away by Cleva Music/C.M’s latest hit, “Steppa Dreams.” With an astounding 4 million streams in just one week across all platforms, this track is setting the industry on fire. CM’s confident assertion, “People feel my shit,” reflects the undeniable connection he has with his audience. His distinctive sound and infectious lyrics have garnered him global attention, establishing him as a frontrunner in the music scene. With each release, CM pushes the boundaries of creativity, redefining what it means to be a true artist. His unwavering dedication and passion shine through in every note, leaving fans eager for more. As “Steppa Dreams” continues to soar, it’s clear that this rising star is destined for greatness, and the world eagerly awaits his next move.
The Genesis of a Brand: A Personal Story Through Music
The brand an artist creates is often a tapestry woven from their personal stories. For Deja Destinée, her name carries a legacy and an inspiration that fuels her artistic presence. “Deja Destiny is destiny… My first name was by my sister… Named after Tyra Banks’ character in Higher Learning… Destiny was named by my grandmother before I was born,” she recounts. This personal lineage adds depth to her music and offers her audience a piece of her narrative, creating a genuine connection that transcends the rhythms and lyrics.
In the music industry, the background behind a name often holds a significant weight, and Deja’s is intertwined deeply with her familial ties. Her music doesn’t just offer sound; it provides listeners with resonance, a shared experience that taps into the emotional fabric of the listener. This personal touch has become a beacon for her brand and her music, positioning her as an artist with a story to tell, a history to honor, and a future to shape.
Commanding the Stage: Performance as a Reflection of the Artist
A major theme from the discussion centered around Deja’s approach to performance. Stating that music comes as “first nature,” it’s evident that her on-stage persona is where she truly shines. Describing her performances, Deja says, “I give a lot of cocky energy. When I get on the stage, I usually bring my dancers, I have, you know, the flashy custom outfits… it makes them feel good, and for it to make them feel like they really that b\*\*\*h.”
This attitude exemplifies the confidence and showmanship that Deja brings to her craft, setting her apart in a crowded industry. The energy of a live performance, where the artist and audience feed off each other’s enthusiasm, is particularly crucial for Deja. Each show becomes an intimate conversation between them, a shared moment of empowerment and celebration of talent. It’s in these details that Deja’s commitment to her artistry, and her desire to elevate the music experience, shines brightest.
A Nexus of Creativity: Beyond Music
During the conversation, it became apparent that Deja is not content with being pigeonholed as just a musician. With interests in acting and entrepreneurship, such as her unique skincare line *Co-Skin*, she relays, “I do hair, I do makeup, I have my own like, skincare line doing shea butter… It’s so many things that I feel like I can tap into.”
Her tenacity to take on multiple creative endeavors showcases not only her talent but her understanding of the importance of diversification in a modern artist’s career. Deja leverages her platform in music to venture into other areas of interest, broadening her reach and solidifying her presence both in and out of the music world. This blend of artistry and enterprise spotlights a new generation of artists who are as business-minded as they are creative, indicative of the changing tides within the industry.
The Future Sounds of Success: Deja’s Continual Growth
As the conversation turned towards future prospects, Deja Destinée laid out her vision of evolving within the industry and her plans to be a game-changer. With new music on the horizon, including the engagingly titled single “ATE”, and a role in the upcoming film premiere set for June 6th at Newark Cinema, Deja’s grind is relentless.
Echoing her earlier sentiments on the significance of grinding, she reiterates, “To work and put in the work… when you don’t want to do it, put in the work then, too, because in the end, it’s gonna pay off.” It’s with this unwavering dedication and drive that Deja Destinée forges ahead, paving her path with an unshakeable belief in her art and her ability to influence the industry.
Deja’s narrative is one that is building upon the foundations of authenticity, perseverance, and an uncompromising vision for what she wants to achieve. With a solid grounding in the values instilled in her name and approach to music, the future beckons with infinite possibilities, each one an opportunity to further the imprint of Deja Destinée on the world.
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