The SoJones focus: Dannijo
As always, SoJones will have the best tips for making a brand like curators like Xenia or Moka Blast. Since our beginning, people have been able to load up our pages, sit back and laugh at the adventures of the great writers of the penninsula. The brand DANNIJO is growing up to be a largely popular brand, thanks to Beyonce and Sarah Jessica Parker.
DANNIJO is a lovely crafted brand.
Jodie and Danielle have 4 tips for how you can create your own story through your brand:
- SPEAK TO YOUR AUDIENCE LIKE YOU WOULD TO A CLOSE FRIEND
“The term ‘lifestyle’ is thrown around a lot and for us; it’s about storytelling and engaging with people in a conversational way,” Snyder says. “We want our brand to be viewed in the same way you’d view a friend who’s changing and evolving, but still has a strong sense of DNA.” For example, the captions in Dannijo’s Instagram, are short, sweet, and full of personality.
- STRIVE TO CREATE UNIQUE EXPERIENCES
“Consumers are really smart now,” Snyder says. “We’re in the day and age where information is at everyone’s fingertips through the Internet, social media, and apps—as a founder, you have to be smart and creative and get people excited in a fresh way. Jodie and I were not excited about just doing a ‘pop-up’—that wasn’t enough. We wanted to evoke a childlike sense of playfulness, creativity, and excitement.”
love it? Visit Dannijo.com today!
To that end, the space is not simply a showroom of the brand’s jewelry: It includes a cafe, retail, installations, and will host talks.
- FIND LIKE-MINDED COLLABORATORS
The Conversation Pieces installation will feature vintage clothing from A Current Affair, artwork from JK5, a series of talks, and athletic wear from Carbon38. While they’re seemingly disparate, Snyder says it’s essential to partner with people who have a similar creative drive.
“You can’t do anything successfully on your own—it’s about finding like-minded partners that bring energy to a project,” she says. “We respect the people we work with and we always want to be impacted by other artists. The key is a shared understanding of the ultimate goal. Collaborations are a win-win.”
- ENGAGE WITH UNEXPECTED TOPICS
“Fashion shouldn’t be pigeonholed; it should be seen in a light where there is meaning and narratives are celebrated,” Snyder says. Hilary Rhoda is the inaugural speaker who will talk about fitness and health. Other subjects include philanthropy and sisterhood—subjects that are important to the Snyders.
Finally, we have a poem from Jack Williams for you. This one is titled, ” ode to dad”:
Ode to dad
You sheltered me from many storms.
You prove to be a teacher far above the norm.
You guided me with wisdom so I could get by.
You always were a main support of the things I try.
Real fashion from DANNIJO and #sojones
You could always detect when I lied.
You were always a shoulder when I needed to cry.
We watched everything from karate to scary movies together.
You put sugar in my milk at night so I could drink it.
Thank you for showing me the way.
And I’m pleased to say happy birthday.
By: Jack Earl Williams j.r.
SoJones over and out!
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Look no further for a spiritual break through. Olatuja is composed of the dynamic collaboration between bassist/composer Michael Olatuja and vocalist Alicia Olatuja. With the help of Whirlwind Recordings they present their exhilarating new single, Royalty. This bop combines vibrant orchestral arrangements with grooving Afrobeats and blazing melodies, creating a uniquely immersive experience that celebrates self-empowerment and inspiration. Drawing from the rich heritage of West African music and melding it with gospel and jazz influences, “Royalty” offers a mesmerizing blend of Yoruba and English, delivering a message that resonates with audiences worldwide. Alicia says:
‘Royalty’ merges musical ideals to create a new sound: Cinematic Afrobeats. “It is an anthem of empowerment, celebration, dance, and remembering who you really are!
Olatuja’s upcoming album, also titled Olatuja, is set to release on Friday, May 31. Fans can anticipate a musical journey that seamlessly blends diverse influences and experiences. The album features an array of talented musicians, including drummers Obed Calvaire and Joshua Keitt, guitarist Femi Temowo, and GRAMMY® Award-nominated pianist Christian Sands, among others. Through their collective artistry, Olatuja aims to inspire joy, trust, and honest communication, inviting audiences to join them on a transformative musical adventure. Listen to soul-stirring melodies below and pre-order their upcoming album here.
Dive into the emotional depth of BJRNCK‘s latest single and video release for Expresso Martini. As BJRNCK sings about the raw realities of dating and the aftermath of heated arguments with loved ones, her gentle yet powerful vocals, weaves a tale of vulnerability and resilience. Born and raised in the dynamic city of Los Angeles and nurtured by the diverse tapestry of Chicago, BJRNCK’s music is a fusion of rich experiences and unapologetic authenticity. BJRNCK’s brand new single and video offers a captivating glimpse into her artistry, exploring themes of love, conflict, and self-discovery. Media connections spoke on the artists record saying:
The single embodies BJRNCK’s gentle vocals that deliver a powerful and relatable ballad.
BJRNCK’s ability to infuse her music with genuine emotion and authenticity has garnered her recognition in the industry. Leading to her feature in Future and Metro Boomin‘s music video for Drink N Dance and to her Billboard 100 chart placement with Omarion‘s single Taking Off. BJRNCK’s journey is one of collaboration and evolution, with notable partnerships with industry heavyweights like London On Da Track, LA Reid, and Babyface. Her fearless demeanor and edgy vibe resonate in every note and social media post, earning her the admiration of a growing fan base. As she continues to pave her way in the music scene, BJRNCK remains committed to empowering women through her vulnerable yet relatable lyrics and captivating melodies. Stream below, and connect with BJRNCK on Instagram, Facebook, Twitter, and YouTube.
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